News

• Are you a podcaster who signed a deal with Netflix? Better not post those clips on YouTube!
• “Creator TV” is a thing, and Spotter wants to sell it to big brands

  At the second Spotter Showcase, the titular company highlighted creators like Airrack, Dude Perfect, The Try Guys, and Kinigra Deon.

  
• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?

  Jesser hosted a special promotion at the Chicago Bulls home game on March 1. It probably won't be the last time something like this happens.

  
• YouTube Gaming hit 8.8 billion hours of watchtime in 2025

  
• EA wants ‘The Sims’ to be its answer to Roblox. Players have other ideas.
• Google backs Animaj to make high-quality animated content at record speed
• KSI is buying an English soccer club. Can he turn it into the next Wrexham?
• Disney acquired the rights to ‘CoComelon’. Now it’s trying to find the next one.
• Keith Lee just made his first restaurant investment
• Creators have become indispensable political pundits. For NBC, that means more “Kornacki Cam.”
• Red Bull offered to pay for ImperialHal and iiTzTimmy’s dream Apex Legends event. That same creator-forward strategy is getting it a billion views a month on YouTube.
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”
• A former MrBeast employee is closing the creator economy gender gap with a service for female editors
• Fixated says it’s focusing on creator subscriptions with acquisition of Elevate
• The creator economy is all grown up, but the fight for attention is fiercer than ever
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 03/01/2026
• Top 5 Branded Videos of the Week: What is art?
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/01/2026
• Can AI models be as entertaining as humans? These creators are playing Turing Games to find out.
• Have you heard? D’Amelio drama, a ‘Backrooms’ movie trailer, and the 2026 NewFronts slate.
• Netflix just dropped its Warner Bros. bid. Investors are thrilled.
• Nat Geo’s “creator cohort” is its next step forward on Instagram, TikTok, and YouTube
• YouTube partners with Rakuten to bring more shoppable videos to Japan
• Audio agency Oxford Road is giving independent podcasters their own award show at SXSW