News

• Tubi looks to build on momentum by hunting for creators at VidCon
• Creators are popping up all over India. A college program is training them.

  MICA, a college in Ahmedabad, is launching a program to train India's growing class of professional creators and influencers.

  
• Are usernames WhatsApp’s path toward becoming a creator hub?

  Meta says that the introduction of WhatsApp usernames is a security feature. Is it actually a creator push in disguise?

  
• Expedia’s newest campaign tells travelers they can go global just like IShowSpeed

  The Travel Like Speed YouTube ad (which follows Speed on adventures across the U.S., accompanied by an Expedia-branded mannequin who's a stand-in for the viewer) links out to Exspeedia.com, a dedicated map that shows global destinations and activities Speed experienced. Tap on a locale, and you'll see photos of Speed at the site along with recommendations for travelers who want to follow in his footsteps.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/28/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/28/2026
• Instagram invites users to tweak the algorithm with categorical tags
• Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.
• Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.
• YouTube Shorts has a new look that removes distractions and dislikes
• Twitch partners with Soundcloud to put a new spin on DJ sets
• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge
• YouTube creator content now appears in 25% of AI chatbot responses
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.
• On your marks: TikTok, Strava establish six-digit fund for running creators
• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks
• From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands
• Facebook has a new Creator Studio (with AI included, of course)
• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• Lowe’s wants creators to put their next products on its shelves
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
• You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.
• On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”