News

• Kai Cenat’s collab with Nicki Minaj broke a Twitch record with 348,593 concurrent viewers
• Mythical taps Gwen Miller to lead its $5 million creator accelerator fund (Exclusive)

  The fund is Mythical's "commitment to backing the rising stars of the creator economy," and has so far backed four YouTubers: Jarvis Johnson, Daniel Thrasher, and creator pair The Sorry Girls.

  
• Strava seeks social, ecommerce features by hiring YouTube vet as new CEO

  Michael Martin, an exec with ecommerce-related experience at YouTube and Nike, has become the new CEO of fitness tracking app Strava.

  
• Want to show your Close Friends what you’re up to? Drop them a video Note on Instagram.

  Instagram is letting users add some motion to their status updates thanks to a video feature for the year-old Notes format.

  
• Creators on the Rise: Nadia Aidi finds her muse in food
• Linktree acquires Koji–and plans to shut it down
• Kensington Grey signs Joel Bervell, Maurice Kamara, and DeAndre Brown to expand diverse roster
• MrBeast’s Feastables brand may need to rename Deez Nutz due to legal dispute
• On the Rise: Joey Pittari is ready for the catwalk
• Connor Wood, known as ‘Fibula’ on TikTok, sees early sell-outs for 11-city comedy tour
• Google Classroom users can now “turn any YouTube video into an interactive lesson”
• Jynxzi signs with Right Click Culture–and gets $1 million in brand deals (Exclusive)
• Introducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive)
• Netflix shares viewership numbers from the first half of 2023 for 18,214 shows and movies
• Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags
• TommyInnit is heading out for his first U.S. tour
• On the Podcast: TikTok Shop’s $500 million bet
• One-third of U.S. teens use a social app “almost constantly” (and not all of them are on TikTok)
• Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it’s a sign more brands will embrace VTubers.
• Top 5 Branded Videos of the Week: Kanga Coolers wins big after earning MrBeast plug through Shopify
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 12/10/2023
• Whalar thinks creators have “outgrown” the spaces available to them. So it’s opening campuses dedicated to content.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/10/2023
• Twitch gamified its 2023 recap