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The second week of April brought some significant changes to our Global Top 50 ranking. Three different channels cracked the top five after experiencing double-digit viewership increases.
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Though there are some new faces near the top of the ranking, the #1 channel in the Global Top 50 held the position it reached a week ago.
Chart Toppers
Make it three #1s in a row for Anaya Kandhal. The most popular kidfluencer in India continues to make significant inroads within the non-English-speaking community. Young Ms. Kandhal pushed her lifetime YouTube traffic above 21 billion views by adding 783.8 million weekly views. How does that compare to other kidfluencer channels? Let’s put it this way: If you add up the weekly viewership of the three biggest U.S.-based family vlogs (Like Nastya, Vlad and Niki, and Kids Diana Show) the result only eclipses Kandhal’s seven-day sum by a few million views.
T-Series is back in the #2 spot in the Global Top 50. The Indian record label moved back into its typical top-two position after spending a week in the unfamiliar waters of third place. T-Series presence near the top of our worldwide chart has become little more than a formality. By becoming YouTube’s all-time leader in views and subscribers, this long-time chart-topper has shown extraordinary consistency and turned eye-popping weekly sums into normal business. T-Series counted 608.9 million views during the week that was.
The geeta gurjar made it three Indian channels in a row at the top of this week’s Global Top 50. Like its compatriots near the front of the ranking, TGG surged ahead by increasing its YouTube traffic week-over-week. The YouTube Shorts hub moved from seventh place in the Global Top 50 up to third after collecting 488.1 million weekly views. With that strong performance, the geeta gurjar now has more than 15 million lifetime views on YouTube.
Toys and Colors is the highest-ranking U.S.-based channel in the Global Top 50 and the fourth-ranked channel overall. The family-friendly destination uses a mix of short-form and long-form content to equip its young audience with life lessons that are appropriate for the preschool-age crowd. Toys and Colors’ multiformat mix brought in 472.4 million weekly views, and the channel now reaches more than 54 million subscribers in all.
Another short-form channel rounds out this week’s global top five. Zack D. Films equaled his best-ever finish in the Global Top 50 by accruing 467.4 million weekly views.
Top Gainers
In his YouTube Shorts videos, Eidan Sanker sends a clear message. Are you leaning against a vehicle you don’t recognize? Are you putting your hands on a ride that doesn’t belong to you? Are you crowding a nearly automobile? If you answered yes to any of those questions, get ready for Sanker to fire back with his signature four-word retort: “Don’t touch my car!”
That is the name of Sanker’s channel and the catchphrase that unites the majority of his most-watched Shorts. Sanker likes to park his purple Corvette in crowded areas to see if he can catch someone leaning on it. When he does, he activates the remote start, which tends to startle his marks in hilarious fashion. Sure, he has some other videos that incorporate his ‘vette as part of a moral lesson, but “don’t touch my car” is Sanker’s most common refrain.
Sanker has gotten a lot of mileage (no pun intended) out of his remote-start jump scares. During the second week of April, the Corvette enthusiast reached his highest-ever ranking in the Global Top 50. He made it all the way up to 15th place after getting 401.5 million weekly views and increasing his YouTube traffic by 10% week-over-week. The official home of the Don’t Touch My Car gag now reaches more than six million subscribers.
The seven-day viewership on the Don’t Touch My Car channel puts Sanker in the same territory as perennial chart toppers like the WWE and Vlad and Niki. His snazzy Corvette couldn’t have come cheap, but his signature prank is becoming so iconic that his flashy car has likely paid for itself several times over.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India and the United States: 15 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- Hong Kong: 3 channels in the Top 50.
- Canada, South Korea, and Vietnam: 2 channels in the Top 50.
- Bangladesh, El Salvador, Israel, Japan, Pakistan, Peru, and United Arab Emirates: 1 channel each in the Top 50.
This week, 38 channels in the Top 50 are primarily active on YouTube Shorts.
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