[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
The top five channels in this week’s U.S. Top 50 combined to reel in more than two billion views during the second week of April.
That group of chart-toppers includes last week’s #1, which fell back two spots despite its continued viewership games. The new leader of the ranking is picking back up where it left off last year, when it topped our charts on numerous occasions.
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Chart Toppers
Toys and Colors is making a case for itself as the most popular children’s channel in the United States. This week, that truth is indisputable. The hub affiliated with the media and commerce company pocket.watch returned to the first-place spot in the U.S. Top 50 thanks to a seven-day total of 472.4 million weekly views. There are no other channels in the top five that focus predominantly on content for young kids (many of the popular hubs in that category are now based in countries like India, Canada, and Russia.) In that sense, Toys and Colors stands alone.
Zack D. Films earned his best-ever finish in the U.S. Top 50 this week. The short-form creator continued his strong start to the year by picking up 467.4 million weekly views, which was a 17% higher sum than the one he posted a week ago. This week’s U.S. runner-up has hit two significant milestones since the beginning on April. His lifetime YouTube traffic now includes more than ten billion lifetime views, and his Shorts uploads reach more than ten million subscribers.
MrBeast dropped from first place down to third in our U.S. Top 50. The North Carolina-born creator, whose real name is Jimmy Donaldson, fell off the torrid pace he set for himself at the start of the month. Even when you account for an 8% week-over-week viewership dip, the main MrBeast channel still earned 458.5 million weekly views during our most recent seven-day measurement period. That total is high enough that no one should be surprised if MrBeast returns to the top spot next week.
MaviGadget took fourth place in the latest U.S. Top 50. The short-form channel has already posted multiple chart-topping finishes since the start of 2024, and it kept up its momentum during the second week of April. Thanks to a steady stream of Shorts (most of which depict tradesmen and the machines they use while on the job) MaviGadget collected 434.3 million weekly views. That traffic was just high enough to push MaviGadget past 23 billion lifetime views, most of which have come on Shorts.
WWE rounds out this week’s U.S. top five. Thanks in large part to highlights from its most recent Wrestlemania event, the long-running org moved up 16 spots and collected 403.2 million weekly views.
Top Gainers
Atsuna Matsui is adapting one of the most popular East Asian meme formats for Western audiences. The California-based creator has rocketed into the U.S. Top 50 thanks in large part to her takes on the “sigma girl” phenomenon.
The sigma girl, for those not in the know, is a personality type that appears frequently on Shorts channels based in South Korea and Japan. Channels like CuRe and CRAZY GREAPA have become Top 50 regulars by depicting sigmas in all their glory. With their mix of feisty attitude and relaxed facial expressions, there’s just something about sigma girls that Shorts viewers can’t get enough of.
Matsui’s YouTube channel has been active for more than a decade, but she authored a short-form breakout for herself by recognizing the potential of the sigma girl archetype. It’s the common link between many of Matsui’s most-watched Shorts; sure, there are some silly Pokemon battles and hot chip-inspired sketches in her short-form library, but they rarely match the traffic earned by her sigma girl status reports.
https://www.youtube.com/watch?v=6b_H8MRdQdM
For Matsui, silly videos like that have the power to extend beyond Shorts. She has said in interviews that she hopes to use her creator career to address societal inequities, particularly within the youth foster system.
If her goal is to make an impact, it helps to be noticed, and her Shorts activity definitely gives her a leg up in that regard. She just reached 20th place in the U.S. Top 50, which is the highest she’s ever placed in our all-American ranking. She achieved that high water mark by snagging 177.3 million weekly views, most of which came on Shorts.
The archetypical sigma girl may have a blasé vibe, but Matsui’s personality goes in a whole different direction. She uses sigma girl videos to remind viewers that the devil-may-care characters she portrays are just that — characters.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
