News

• Netflix says watch hours are quality over quantity, and also it’s only going to report them once a year (after it already stopped reporting subscriber counts)
• Lenovo and Portal A let creators take charge in their “Creator Odyssey” campaign

  World Stage again tapped in Gawx and Vexx, with Lenovo deeming them the "Visionaries" responsible for World Stage's creative direction. To keep in theme, participating artists were matched with various sports pros "to explore the similarities between artists and athletes," Lenovo and Portal A say.

  
• Have you heard? Miku’s medical device, KanePixels’ director’s cut, and Jaylen Brown’s Twitch takes.

  Hatsune Miku has a blood pressure monitor, Kane Parsons delivered a 'Backrooms' director's cut, and Jaylen Brown's Twitch takes caused drama.

  
• TikTok’s plan to break into sports involves slam dunks and right hooks

  TikTok's upcoming sports plans include an Amanda Serrano fight promoted by Jake Paul as well as NBA and WNBA highlights.

  
• YouTube says it contributed $60 billion to the U.S. GDP in 2025
• Hololive is charging $40 for 60-second VTuber meet-and-greets
• A creator contest will find “Fresh Meat” for a theatrical horror anthology
• Disney is using a glitzy L.A. premiere to court creators with Hollywood ambitions
• It took comedian Sheila D Yeah 530 Instagram skits to get noticed. Now, with Viral Nation, she’s working on her own TV show.
• Top 5 Branded Videos of the Week: Lifestyle swag
• At Kai Cenat’s Streamer University, the stars have aligned (and enrolled)
• Spotify is using AI to turn Wrapped into a year-round phenomenon
• YouTube has limited eating disorder videos, but there’s more work to do
• TikTok’s AI labels might not be effective, so the app is educating its users
• Kit wants its 550,000 creators to dominate email marketing and keep building their IRL connections. Here’s how it’s helping them–on and offline.
• Creator recs are leading to sales, and more research has arrived to prove it
• Agentio’s AI-powered creator ads are coming to Facebook and Instagram
• YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
• Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/12/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/12/2026
• Could a free tier be coming to Disney Plus?
• Have you heard? MrBeast dives into ‘Shark Tank’ and Kick enters the Octagon.
• Meta’s latest feature uses Instagram content for AI fodder. SAG-AFTRA and CAA aren’t happy.