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• Viral Nation taps Nicholas Spiro as CPO, Ahmad Nassri as CTO
• MrBeast’s X video made $250k in 6 days. But there’s a catch.

  In six days, his video made $263,655 from 156.7 million impressions and 5.2 million engagements. That's around $1,690 per million impressions.

  
• Instagram ends the year with some “Trend Talk” about the topics that could define 2024

  Instagram ended the year with some "Trend Talk" about the topics that will capture Gen Z's attention in 2024.

  
• YouTube prepares for holiday season with new features for shoppable videos

  As a new survey from Shopify reveals that nearly half of Gen Z prefers to shop on social media, YouTube is debuting new ecommerce features.

  
• Jacksfilms urges YouTube to “step in” after SSSniperwolf doxxing allegations
• Top 5 Branded Videos of the Week: Mark Rober and Crunchlabs built the world’s smallest Nerf gun
• Top 5 Branded Videos of the Week: Airrack goes fast, gets Air Up
• The Sidemen are opening their first IRL clothing store
• Twitch is letting some streamers go back to a 70/30 split. But are its requirements “unobtainable”?
• GothamChess signs with Night (Exclusive)
• A Trans Day of Visibility campaign has raised $2.2 million for gender-affirming healthcare
• Elon Musk says Twitter is now sharing revenue with creators. How does that work? No one knows.