Roblox

• Roblox wants to be its own Billboard
• Hollywood turns to TikTok to fill seats in empty theaters—and it seems like it’s working

  TikTok says it "has the power to breathe new life into past programming, just as effectively as the latest blockbuster hit." It might be right.

  
• Roblox bets on ecommerce by selling tickets to ‘Beetlejuice, Beetlejuice’

  "Our aim is to connect with Gen Z, where creativity thrives," Cameron Curtis, Warner Bros.' Executive Vice President of Digital Marketing, told Digiday. "Roblox isn't just a game; it's a dynamic community. By introducing Beetlejuice in this innovative way, we're captivating a new audience and driving excitement for the theater experience."

  
• Paris Hilton’s Roblox destination generated the same buzz as a $60 million ad campaign, her company says

  It's been six months since Paris Hilton partnered with Roblox to introduce Slivingland, an all-things-Hilton, metaverse-flavored spot--and in those six months, the digital location generated the equivalent buzz of a $60 million ad campaign.

  
• Roblox is giving creators 100% of their revenue from some developer assets
• Roblox sued by parents who say it enables third-party gambling sites
• Paris Hilton is “sliving” it up in her new Roblox world
• Roblox’s top content creators are earning $23 million a year
• Twitter taps Facebook’s former teen-in-residence to lead Gen Z push
• Roblox Sues Creator For $1.65 Million, Alleging “Malicious, Fraudulent, And Oppressive” Conduct
• Chipotle Just Opened A Virtual Restaurant In ‘Roblox’
• Roblox Forges Pact With Sony Music Following Virtual Events With Lil Nas X, Zara Larsson