Roblox

• Roblox brings real-world merch to its burgeoning creator economy
• Roblox says people have better brand recall with its ads. Do companies care?

  Roblox going to the NewFronts is similar to YouTube transitioning to the Upfronts. YouTube moved because it wanted to position itself among TV's big boys. Roblox is hyping its ad formats at the NewFronts because it wants to compete not with game titles, but with platforms.

  
• Want to develop items for custom experiences? Roblox lets you learn from the pros.

  Roblox's new web series brings in creators like Madison Hatter and Reverse Polarity to explain the art of UGC creation.

  
• Roblox introduces regional pricing to unlock creator revenue around the world

  Roblox is helping its creator community unlock global revenue by introducing Regional Pricing that offers lower costs in some regions.

  
• A TikToker is suing Roblox for stealing her Charli XCX dance
• Get ready for real ads in virtual worlds, thanks to new Google-Roblox team-up
• Roblox cozies up to creators with promises that it’ll recommend their games
• Game studios have helped make Roblox a multibillion-dollar business. Are they getting squeezed out?
• Roblox paid creators almost $1 billion in 2024
• Did you know Roblox has a TikTok competitor? It just crossed a billion views–and got ads.
• Roblox establishes council to help teens protect their own
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen