News

• Lilly Singh is launching a network for South Asian YouTubers
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities

  YouTube is celebrating its 20th birthday by hosting Creator Collectives that will connect with communities in major U.S. cities.

  
• Top 5 Branded Videos of the Week: The universe sure does keep spinning

  Our latest Gospel Stats Weekly Brand Report is staffed by the old guard: MrBeast, Veritasium, and Danny Gonzalez, accompanied by an interesting mix of sponsors. But we also have Druski back for a third straight week with his MTV-esque bachelor show Coulda Been Love, plus a new co-op game that puts a spin on sci-fi and fantasy.

  
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?

  March Madness ad space is as popular as it's ever been. Welcome to the world of NIL creator deals in college sports.

  
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
• Amid an executive exodus, TikTok is negotiating with burned-out employees
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Can old TV shows find a Netflix Effect on YouTube?
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round