News

• Peacock launched an accelerator for creators. Now it’s picking up their scripted shows.
• Have you heard? Alix Earle’s haircare hack, DrLupo’s chess cheat, and the VidCon Hall of Fame

  Alix Earle turned a shower hack into a Pantene promo, DrLupo cheated in the Pogchamps chess tournament, and VidCon announced its hall of fame.

  
• LinkedIn is connecting brands to “top creator voices” through a new revenue sharing program

  LinkedIn's BrandLink program is connecting advertisers to content from top business creators like Steven Bartlett and Gary Vaynerchuk.

  
• The digital economy now accounts for 18% of the total U.S. GDP

  The Interactive Advertising Bureau (IAB) has published a report that shows the explosive growth of the digital economy since 2020.

  
• 20 years of YouTube: In 2006, Lonelygirl15 taught us that nothing is real on the internet
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Expedia is partnering with an Instagram travel hub to showcase some Beautiful Destinations
• NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers.
• Want to develop items for custom experiences? Roblox lets you learn from the pros.
• SAG-AFTRA plans to invite influencers into its ranks
• YouTube’s 20th anniversary celebration will include a title sponsorship at VidCon Anaheim (Exclusive)
• Top 5 Branded Videos of the Week: Beast Games, Saddam Hussein, JRE and DraftKings