News

• Have you heard? MrBeast has lobbyists, Joely Live signs with WME, and “the great lock-in” arrives
• Reality stars are becoming influencers, so Tinder is turning influencers into reality stars

  Tinder's new web series is a Gen Z-facing take on 'Love Island'. Can 'Double Date Island' get more people to swipe right?

  
• BuzzFeed’s flagship YouTube channel is back with a “bold new programming slate”

  BuzzFeed is looking to appeal to a new generation as it relaunches BuzzFeed video, its flagship channel on YouTube.

  
• For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads

  The latest PARTY report from Precise TV shows how YouTube Shorts and TikTok ads lead to varying levels of purchase intent.

  
• AI is trained on YouTube videos. Now we can see which ones have been used.
• The parent company of Evernote and WeTransfer is acquiring pioneering video hub Vimeo for $1.38 billion
• TikTok says its search engine usage rivals Google among Gen Z
• 20 years of YouTube: In 2022, Minecraft fans made sure that Technoblade never dies
• France’s biggest streamer-led charity drive hits new peak by raising over €16 million
• “Twitch Plays Catan” while Schwab compares gameplay to real-life resource management
• Top 5 Branded Videos of the Week: Nukes, F1, seed wars, horse girls
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/07/2025