News

• “Spontaneous shopping” is on the rise. Here’s why that’s good news for streaming platforms.
• Can Netflix apply its streaming playbook to the world of video podcasts?

  Netflix is in talks with iHeartMedia and SiriusXM regarding deals that could include exclusive video podcast distribution.

  
• 20 years of YouTube: We made it to 2025. Don’t break the spaghetti.

  In an era defined by short-form content and rage bait, Bayashi and Lionfield have become the Charlie Brown and Lucy of the internet.

  
• 43% of Gen Z chooses YouTube and TikTok over traditional TV. Microdramas are a big reason why.

  Microdramas are becoming more popular, which is good news for platforms like YouTube and TikTok that appeal to Gen Z.

  
• From New York to the Netherlands, Election Day went well for TikTok’s favorite politicians
• Disney bet on Pat McAfee during YouTube TV dispute. The result: 1.1 million live viewers.
• Meta expands retail footprint with flagship L.A. storefront full of wearable tech and VR devices
• AI performers are making it onto the Billboard charts
• Mark Rober is creating a science curriculum for schools, and he’ll give it to teachers for free
• Top 5 Branded Videos of the Week: MrBeast, Mrwhosetheboss, and some 3D-printed nuggs
• Drops are on the way: Kick deepens relationships with developers
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 11/02/2025