News

• Fox sates its appetite for creator content with division headlined by Gordon Ramsay
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?

  Paramount showed the film 'Primate' to a group of TikTok creators at a secret screening that put a new twist on movie marketing.

  
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

  TikTok's 2026 brand calendar is bigger than previous years' iterations. Here's what that has to do with the Pulse ad format.

  
• With 210 brands active on Roblox, top games have become the hot new IP

  Brands are looking to integrate themselves into Roblox experiences, so Super League acquired an interest in Hide or Die.

  
• Adam Mosseri is warning Instagram users about AI. Will he help us tell real from fake?
• Have you heard? Instagram hits TV screens, audio ads rule the podcast biz, and Grok stirs up controversy
• Is Instagram’s TV app ready to compete with YouTube, or is it the next IGTV?
• When it comes to podcasts, are ads better heard than seen?
• Top 5 Branded Videos of the Week: MrBeast brings the Starbucks, Leo Gonzalez brings the tequila
• Streaming viewers have clear preferences: They want to watch older shows for free
• Doomscrollr wants to return to the internet that existed before all those algorithms
• FIFA is putting Roblox at the center of the 2026 soccer boom