News

• A streamer died while live on Kick. France is holding the platform accountable.
• A new “creator house” is bringing the ‘College Gameday’ experience to the TikTok crowd

  Culture Media is ringing in the college football season by establishing a touring "creator house" at major universities.

  
• The “sleep stream” is an internet phenomenon — and now, the basis for a viral marketing campaign

  Bedding brand Cozy Earth has turned the sleep stream into a piece of influencer marketing through a contest called Bed Rot.

  
• Chinese market powers TikTok parent company to $330 billion valuation

  TikTok parent company ByteDance is claiming a $330 billion valuation as it prepares to launch a stock buyback program for employees.

  
• Kai Cenat taps Michael B. Jordan, promises to go “bigger than ever” for “the last Mafiathon”
• Instagram wants creators to try its CapCut clone, so it’s teaching them how to use it
• On their new channel, The Try Guys want viewers to try along with them
• Spotify is sliding into DMs
• With “Creator Tournament Series,” is ‘Apex Legends’ trying to be like ‘Fortnite’?
• YouTube’s Hype machine has made it to the United States
• YouTube is turning the NFL’s opening night into a creator collab
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown