News

• Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21
• Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?

  Schools need to contend with the upcoming demographic cliff, so they're using TikTok as a marketing vehicle.

  
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

  Influencer marketing matchmaker ShopMy is getting into personal shopping with Noir, a platform that connects creators with human stylists.

  
• Instagram’s new app is yet another riff on Snapchat

  Instagram is taking on rivals like Snapchat and BeReal with Instants, a new app that houses disappearing posts.

  
• YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild
• France’s national public TV broadcaster is bringing the news to YouTube
• Threads thinks live chats can bring users closer to culture. It’s using the NBA playoffs as a case study.
• Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts
• STEM creators are working with researchers in all 50 states to showcase ‘Science Across America’
• Keke Palmer is the host of Twitch’s hottest new talk show
• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
• YouTube cozies up to Hollywood by sharing its deepfake detector with studios