While tallying up data for our latest Gospel Stats Weekly Brand Report, we realized that this is the biggest week we've seen so far. There were 2,536 sponsored videos published on YouTube during the week of Nov. 25-Dec. 1--more than in any other week we tracked previously. This surge is thanks to the upcoming winter holidays: it's the single biggest time of the year for ad spend, and with creator-led marketing continuing to grow, we're not surprised many brands are choosing to invest their ad dollars in sponsored content.
News
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/08/2024
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Top 5 Branded Videos of the Week: Ronaldo, Ryan Trahan, robots
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U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels
With a potential TikTok ban in the United States looming, some creators are advising viewers to check them out on YouTube and Instagram.
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Have you heard? ‘Squid Game’ hits the Champs Elysees, Hawk Tuah has a crypto problem, and NPC Miles Morales gets real
Hailey Welch pulled the rug on her Hawk Tuah coin, NPC Miles Morales is becoming a different character, and Inoxtag took part in 'Squid Game'.
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D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case
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Meta’s plan to compete with Roblox experiences involves the king of Hollywood blockbusters
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YouTube TV can now give you your moment of zen
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Instagram turns creator-led channels into two-way streets
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Amazon’s ‘Beast Games’ PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts
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TikTok’s 2024 recap sums up its most demure, mindful year yet
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 12/01/2024
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/01/2024
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