News

• February is a big month for influencer sports: Creators are balling out with NBA and NFL stars
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024

  Evan Spiegel revealed that Snapchat delivered another strong quarter during Q4 2024 as it continues to surge at TikTok's expense.

  
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

  Though Alphabet earnings fell short of expectations overall, YouTube had a strong performance during Q4 2024.

  
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.

  Doritos has brought back its 'Crash the Super Bowl' campaign to properly reflect the creator-focused landscape surrounding the 2025 Big Game.

  
• “Influencers will pay” at the third edition of the Creator Clash
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/02/2025
• Have you heard? YouTube restores Dr DisRespect’s monetization and Alix Earle brings skinny jeans back
• Khaby Lame vows to “see all the world and its problems” as UNICEF Goodwill Ambassador
• TikTokers are using Shop keywords to band together against ICE
• The Paul brothers teased a Jake v. Logan boxing match, but they gave us a Max reality show instead