The minimum CPV for a brand mention should be 1.5 cents, while creators should expect no less than 5 cents for a full integration, according to the ICG.
Internet Creators Guild
-
Hank Green’s ICG Shares Best Practices For Signing Brand Deals And MCN Agreements
-
Creators Should Be Charging “Significantly More” For Brand Deals, ICG Survey Finds
-
Hank Green’s Internet Creators Guild (ICG) Launches New Members-Only Web Destination
The Knowledge base will comprise resources and articles created by board members -- who include Anna Akana, Olan Rogers, Aureylian, and Wengie.
-
Applications Are Now Open For Hank Green’s Internet Creators Guild
At VidCon, Hank Green provided more details about the Internet Creators Guild, which is now accepting membership applications.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- Blog Action Day: 'Big Ideas' from GOOD and Babelgum

- Airbnb’s CEO says creators are its next big thing–and that creators need it because “the economics are starting to go down” on YouTube and TikTok

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/31/2026

- Meta’s new Reels feature plays into the microdrama market

- TikTok and Sundance team up for microseries writing program







