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• Netflix’s “Opening Night” MLB coverage was a swing and a miss
• Connected TV shopping got the full limelight at NewFronts

  After this year's blitz of presentations, the NewFronts could be aptly renamed ConnectedTVFronts. YouTube led the charge with a March 25 announcement that it's expanding its Shopping affiliate program to creators with as few as 500 subscribers. Then, onstage in New York City, duos Amazon and Samsung, and Walmart and Vizio, each announced expanded partnerships specifically aimed at CTV sales.

  
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI

  
• Top 5 Branded Videos of the Week: Love and hate
• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”
• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
• This program brings an iconic game show to a new audience. What is YouTube Jeopardy?
• After YouTube and Meta are found liable, what’s next for social media addiction trials?
• The activists who want No Kings are using Twitch to signal boost their next round of rallies
• Japanese police just made a VTuber their official Traffic Regulation Ambassador
• Does OpenAI’s Sora shutdown show us that the internet has had its fill of AI slop?