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• Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video
• February is a big month for influencer sports: Creators are balling out with NBA and NFL stars

  The rosters for the 2025 NBA All-Star Celebrity Game will include Kai Cenat, Druski, and assistant coach Khaby Lame.

  
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024

  Evan Spiegel revealed that Snapchat delivered another strong quarter during Q4 2024 as it continues to surge at TikTok's expense.

  
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

  Though Alphabet earnings fell short of expectations overall, YouTube had a strong performance during Q4 2024.

  
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.
• “Influencers will pay” at the third edition of the Creator Clash
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee
• Have you heard? YouTube restores Dr DisRespect’s monetization and Alix Earle brings skinny jeans back
• Khaby Lame vows to “see all the world and its problems” as UNICEF Goodwill Ambassador
• TikTokers are using Shop keywords to band together against ICE
• The Paul brothers teased a Jake v. Logan boxing match, but they gave us a Max reality show instead
• Creators have turned golf content into an arms race. A top-ranked player thinks it’s hurting the sport.