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• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach
• A year ago, Kai Cenat’s live event caused chaos. With a “huge festival,” he’ll turn over a new leaf.

  Kai Cenat is planning a music festival called KC Fest, which he says will have a star-powered lineup and a grand venue.

  
• Twitch drops the beat to turn up the volume on its music business

  Twitch is kicking off its DJ category with a 24-hour event on August 8th -- 808 Day -- that will feature a headlining set from Zedd.

  
• Creators are ready for some football, and a firm backed by the Dallas Cowboys is leading the way

  GameSquare, the gaming and entertainment firm backed by the Dallas Cowboys, is launching a football show called 'NFL 4 The Fans Live'.

  
• Will 2024 be remembered as the influencer election?
• YouTube doesn’t want to interrupt your live stream, but also wants creators to make money
• Top 5 Branded Videos of the Week: This time, Kendrick Lamar and Drake both finished second
• Top 5 Branded Videos of the Week: Coffeezilla lawsuit, demonic asylums, and the last great Trump/Biden debate (kinda)
• Top 5 Branded Videos of the Week: 50 YouTubers, a million dollars, and one MrBeast sponsorship
• Management firm Night adds two new signees, including streaming star YourRage
• English soccer champ Manchester City wants young fans, so it’s dropping into ‘Fortnite’
• Netflix and YouTube “feed each other pretty nicely,” according to co-CEO Ted Sarandos