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• Creators have turned golf content into an arms race. A top-ranked player thinks it’s hurting the sport.
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations

  Meta satisfied Wall Street with its Q4 2024 earnings, and the advancement of Instagram Reels helped move the needle.

  
• Viva Las Vegas: MrBeast is launching a resort experience on the Strip

  MrBeast is coming to Las Vegas will a hotel experience that will take place at the Resorts World location on the Strip.

  
• Outside of the United States, TikTok is still making Shop happen

  Though a potential U.S. ban would put a damper on TikTok Shop's activity in America, its business is ramping up in the U.K.

  
• With Tax Day on the horizon, a startup wants to be the creator economy’s CPA-in-a-box
• Trump administration to creators: “You will be allowed to apply for press credentials to this White House.”
• Kick wants viewers to use new rewind feature to make sure they “never miss that moment”
• Tinder hopes to match with Gen Z by borrowing some credibility from TikTokers
• The rise of AI bot DeepSeek reminds the U.S. government that it can’t contain Chinese tech forever
• Top 5 Branded Videos of the Week: Cheaters, consoles, and ‘Lethal Company’
• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round
• Nickelodeon takes on CoComelon with first original animated series on YouTube