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• MrBeast crosses 300 million YouTube subscribers. He gets 50 of the top creators in the world to compete for $1 million to (kinda) celebrate.
• Creators made $741 million on Roblox last year. New analytics tools will push that number even higher.

  Roblox has added new analytics and tracking tools to help the creators and brands that are building experiences on its platform.

  
• Nickelodeon taps Aquarium Info to build Bikini Bottom replica for Kids’ Choice Awards

  Jamie Dalton of Aquarium Info will take the spotlight during the 2024 Nickelodeon Kids' Choice Awards by building a replica of Bikini Bottom.

  
• Alex Cooper heads to Peacock, where her Gen Z fanbase will “watch us watch the Olympics”

  'Call Her Daddy' podcast host Alex Cooper will have a Peacock show during the 2024 Summer Olympics in Paris.

  
• LoreFi brings a “unique Theorist twist” to the lo-fi beats genre
• Streamer iShowSpeed has “signed” a contract with prestigious Italian soccer club A.C. Milan
• An Illinois law requires parents to give 15% of earnings to children who star in their videos
• Millionaires: Hannah Stocking is ready to “ramp it up” on OnlyFans
• TikTok star Boman Martinez-Reid has landed a self-referential TV show in his native Canada
• Want Burt Reynolds to read you a story? ElevenLabs adds AI versions of Hollywood legends.
• The White House is inviting influencers to attend a Creator Economy Conference on August 14
• YouTube encourages collaboration among Shorts creators with experimental “Add Yours” sticker