Featured

• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast

  Gooseworx has new about 'The Amazing Digital Circus', 'PUBG' has a creator network, and T-Pain is on LinkedIn.

  
• Amid an executive exodus, TikTok is negotiating with burned-out employees

  With the potential of a U.S. TikTok ban leading to an executive exodus, remaining employees are reportedly facing an ultimatum.

  
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.

  Meta is letting Facebook creators monetize public Stories, turning disappearing posts into a revenue stream.

  
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Can old TV shows find a Netflix Effect on YouTube?
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.
• India’s YouTube obsession is turning rural villages into creator hotspots
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries