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• After generating billions of monthly views, Toys and Colors lands Sesame Street collab
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.

  Jack Black promoted 'A Minecraft Movie' by collaborating with the popular video game Twitch streamer Quackity.

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.

  Can a meme coin launch a content app to new heights? That's what Venmo co-founder Iqram Magdon-Ismael is trying with JellyJelly.

  
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• Lilly Singh is launching a network for South Asian YouTubers
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?