Featured

• Best Buy will make creator storefronts its new points of sale
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico

  Agencies that work with clients on TikTok Shop are directing them to Mexico as the app's future in the U.S. hangs in the balance.

  
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs

  Our latest Gospel Stats Weekly Brand Report brings back MrBeast, who--as usual--is unchallenged in spot #1. Hard to compete with someone who churns out 66 million views per video--although we will say this total is lower than totals we've seen in the past, which have hovered around ~100 million views. Also on the roster this week is Joe Rogan, who's moved on from Magnus Carlsen and now has Elon Musk in the hot seat. As for who else joins them in our top 5...you'll just have to find out below.

  
• Instagram is sliding into your DMs with 20 new features

  Instagram has brought 20 new features to its direct messages (DMs) in recent months with plans to add more, according to Adam Mosseri.

  
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment
• Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas
• Trump may give TikTok another reprieve. Will a deal ever get done?
• Kick creates fund to pay developers who use its API to make third-party tools
• As an “economic blackout” targets Amazon, Twitch gets caught in the middle
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• Start your carts and smash that like button: The Sidemen revived ‘Supermarket Sweep’ on YouTube
• Is your brand too edgy for TikTok? Try OnlyFans.