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• Substack survey shows deep creator divides on the subject of generative AI
• Trump rep says the current TikTok ban reprieve will be the last, no takesies backsies

  The Trump White House claims the current TikTok ban reprieve is ByteDance's last chance to make a deal. No, for real this time.

  
• Sony Pictures Television looks to “engage with UK content creators” through new VP of Digital

  Sony Pictures Television has hired former Channel 4 exec Matt Ford as VP of Digital to get into the creator economy in the UK.

  
• YouTube wants to start conversations with Reddit-style comment threads

  YouTube's Premium subscribers can now test out a comment threading feature that makes YouTube discussions look like Reddit.

  
• Netflix is treating YouTube like a “farm league” for creators. How’s that working out?
• Do creators need traditional managers? The firm that reps Airrack and Yes Theory has a different idea.
• 20 years of YouTube: In 2017, Logan Paul’s walk in the Japanese woods changed everything
• After 42% year-over-year sales decline, is PRIME out of its prime?
• The Washington Post turned its reporters into TikTok stars. Now one of them is going solo.
• The Jet2holidays meme is the song of the summer
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees
• Meta’s smart glasses are getting sportier thanks to Oakley. Will the wearables winning streak continue?