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• Rival apps X, Bluesky are both launching their own takes on TikTok
• Trump’s inauguration stream shows that his YouTube presence could play a bigger role during his second term

  Donald Trump's YouTube videos are receiving millions of views after he returned to the presidency on Inauguration Day.

  
• Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels

  As Instagram announces a Breakthrough Bonus for TikTokers, it is recruiting some of the platform's big names via cash incentives.

  
• Top 5 Branded Videos of the Week: A Joe Rogan threepeat

  Here on our Gospel Stats Weekly Brand Reports, it's not too uncommon for us to have a double-header, with one creator getting two sponsored videos in our top 5. But Joe Rogan has set a new record: he's responsible for the #1, #2, and #4 most-watched sponsored videos on all of YouTube this week. How? By scoring interviews with in-the-news-cycle figures like Mark Zuckerberg and celebrities like Mel Gibson. In between his vids, we have the return of David Dobrik and a last hurrah for Hawk Tuah Girl.

  
• Trump thinks he can broker a deal to keep TikTok running
• Have you heard? The Dream SMP stars are fighting and Bob Dylan is a little late to join TikTok.
• Ludwig, Moist Cr1TiKaL become co-owners of Shopify’s esports org “for the love of the game”
• The Supreme Court upheld the TikTok ban. Now what?
• Snapchat is using the TikTok ban as an opportunity to promote creators like Avani Gregg and Loren Gray
• Russia made it harder for citizens to watch YouTube. They’re going to VKontakte instead.
• The ‘Wii Sports Tennis’ version of the Australian Open looks silly, but it’s a whole new kind of sports stream
• Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel