Featured

• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.

  Doritos has brought back its 'Crash the Super Bowl' campaign to properly reflect the creator-focused landscape surrounding the 2025 Big Game.

  
• “Influencers will pay” at the third edition of the Creator Clash

  Creator Clash, the influencer boxing event series founded by Ian "iDubbbz" Jomha, is coming back to Tampa, Florida for a third go-around.

  
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee

  Our latest Gospel Stats Weekly Brand Report is a sample size of what makes YouTube...well, YouTube. We have a man on a ball bike (not as painful as it sounds), Marques Brownlee dissecting the latest Samsung smartphone, Kurtis Conner surviving entirely off creator food brands for a week, Veritasium going all X-Files on the MIT's new robot bug project, and for the grand finale, DokaRyan horfing down an inadvisable amount of soju.

  
• Have you heard? YouTube restores Dr DisRespect’s monetization and Alix Earle brings skinny jeans back
• Khaby Lame vows to “see all the world and its problems” as UNICEF Goodwill Ambassador
• TikTokers are using Shop keywords to band together against ICE
• The Paul brothers teased a Jake v. Logan boxing match, but they gave us a Max reality show instead
• Creators have turned golf content into an arms race. A top-ranked player thinks it’s hurting the sport.
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations
• Viva Las Vegas: MrBeast is launching a resort experience on the Strip
• Outside of the United States, TikTok is still making Shop happen