Featured

• Let’s make a deal: YouTube caters to brands and podcasters by making its ads more flexible
• Top 5 Branded Videos of the Week: Money money money

  Chocolate milk and sour candy aren't the only new things on the Feastables menu. In our first video of the week, MrBeast talks about how he came up with the idea for his brand's new limited-edition hazelnut cups. Our second video of the week is an even bigger score for Jimmy Beast: a creator-stacked NFL partnership to promote YouTube's exclusive Chiefs-Chargers game. Interestingly, both these videos were posted on his secondary channel, MrBeast 2, which has nearly 400 million fewer subscribers than his main channel...Yet they're still in first and second place. 

  
• Nepal’s Discord election shows that platform bans won’t deter Gen Z politicos

  Young people in Nepal used Discord to elect an interim Prime Minister. The rest of the world should analyze in the context of platform bans.

  
• Have you heard? MrBeast has lobbyists, Joely Live signs with WME, and “the great lock-in” arrives

  
• Reality stars are becoming influencers, so Tinder is turning influencers into reality stars
• BuzzFeed’s flagship YouTube channel is back with a “bold new programming slate”
• For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads
• AI is trained on YouTube videos. Now we can see which ones have been used.
• The parent company of Evernote and WeTransfer is acquiring pioneering video hub Vimeo for $1.38 billion
• TikTok says its search engine usage rivals Google among Gen Z
• 20 years of YouTube: In 2022, Minecraft fans made sure that Technoblade never dies
• France’s biggest streamer-led charity drive hits new peak by raising over €16 million