Featured

• Sponsorships are up 54% year-over-year on YouTube. We’re officially launching a tool to track them all.
• 20 years of YouTube: 2024 brought us the “influencer election” — and a vision of the future

  Donald Trump's appearance on Theo Von's 'This Past Weekend' podcast epitomized an "influencer election" that landed Trump in the White House.

  
• Consumers are picking up the AI “Vibes” Meta is putting down

  Amidst general turmoil in the world of AI, Meta may have found a hit with a generative AI feature known as the Vibes feed.

  
• Ecommerce boom pushes ShopMy to $1.5 billion valuation as firm lands fresh funding

  ShopMy has announced a $70 million funding round that values the ecommerce firm and its billions of sales dollars at $1.5 billion.

  
• Top 5 Branded Videos of the Week: Lost in lake
• An influencer boxing event established a new Kick record with 4.6 million concurrent viewers
• All the news that’s fit to scroll: New York Times launches TikTok-style feed in main app
• IAB is giving creators their own upfronts
• The Good Good Championship comes to Austin as a top YouTube golf group gets a PGA event
• Have you heard? Dan and Phil hard launch (with a podcast) while Freddie Wong announces a movie.
• YouTube gets a new shopping integration as it touts its impact on Gen Z style
• YouTube’s latest economic report details €7 billion contribution to European GDP