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• Kids have the best ad recall on YouTube long-form videos
• Creators criticized Roblox for its feud with Schlep. A new exec will look to improve relations.

  Roblox has hired Vlad Loktev to oversee its relations with its growing community of experience and game creators.

  
• The sun never sets on the Sidemen empire

  Arcade Media, the management company behind the Sidemen, is eying global expansion after selling a minority stake to Lumina.

  
• Night launched a marketing agency to matchmake brands with creators

  Talent management company Night is launching Night Advisory, a marketing arm that has already partnered with brands like NASCAR.

  
• Top 5 Branded Videos of the Week: Balls and chains
• Have you heard? Hasan Piker has words for Charlie Kirk, Glitch Productions has a new show, and Gary Vee gets Stan
• How do online platforms contribute to radicalization? The House is asking tech CEOs to answer.
• MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.
• Creator-curated storefronts hit the mainstream thanks to brands like Sephora and Condé Nast
• The TikTok ban got delayed again, but Trump says the deal to create new, U.S.-owned app is done
• Charli and Dixie D’Amelio are playing dress up with their childhood toys in Roblox
• Let’s make a deal: YouTube caters to brands and podcasters by making its ads more flexible