Featured

• Taylor Swift’s showgirl turn gets 20 million YouTube views, exclusive TikTok features on release day
• Discord introduced ads in 2024. They seem to be working.

  Discord is making a push into the ad world, and its latest measurement data will help it build a rapport with buyers.

  
• Have you heard? Skyrim Grandma’s next chapter, Spotify’s CEO shuffle, and a saxophone controller

  Skyrim Grandma is done with the titular game, Spotify is seeing double in its C-suite, and a streamer used a saxophone to beat 'Elden Ring'.

  
• A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings

  Barb, an agency in the UK, is measuring YouTube viewership on TVs with traditional ratings. Here are some of the early findings.

  
• Instagram’s journey to become a TikTok clone is nearly complete
• In the “era of efficacy,” creator marketers are making their millions work harder
• 20 years of YouTube: 2023 was so skibidi that it made us say DaFuq!?Boom!
• A new platform is moving creators from paid posts to the cap table
• Athlete influencers are ready to make more money. YouTube is game.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3
• Take a look, it’s in a #BookTok: ‘Reading Rainbow’ is getting a reboot
• Need a creator to capture your event? There’s an app for that.