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• Artistic AI startup Promise goes full speed ahead, lands Google investment and partnership
• Top 5 Branded Videos of the Week: MrBeast in Mexico, the Sidemen in streaming, and also the Met Gala

  Our latest Gospel Stats Weekly Brand Report has it all: explosions, Ozempic, weird phones, the Mexico border, and a good old-fashioned history nerd dunking. As usual, MrBeast is #1, but there's some new faces in our top 5 this week--and an unusual lack of sicence content! But don't worry--our bonus vid has plenty of educational moments.

  
• With worldwide push, MrBeast tests the power (and limits) of his famous name

  MrBeast is coming to Saudi Arabia with a multi-pronged partnership, but he's also drawing criticism from Mexican authorities.

  
• Have you heard? Michelle Khare gets into the Emmys, Jordan Howlett gets real with brands, and Dems get on Twitch

  Smosh is part of the revived Just For Laughs festival, drama is pushing iDubbbz away from the Creator Clash, and Mark Rober is making toys.

  
• Creator company Whalar soars to $400 million valuation with strategic investment
• Sidemen launch VC firm to find the Upside in consumer tech startups
• Roblox brings real-world merch to its burgeoning creator economy
• Netflix’s ads are growing up with new placement options and measurement tools
• ‘Walking Dead’ producer Skybound has its eye on creators with Nine Four acquisition
• 20 years of YouTube: In 2008, we did it live (and voted however we like)
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• Amazon gives MrBeast two more ‘Beast Games’ seasons, extending “the largest reality competition series ever”