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• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses

  Snapchat is looking to build on its augmented reality (AR) momentum with the launch of the Lens Plus subscription service.

  
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?

  An analyst for WPP Media has projected that ad spend on creator platforms will outpace traditional media spend in 2025.

  
• According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024

  YouTube's creator economy had another blockbuster year in 2024, according to the latest edition of an Oxford Economics survey.

  
• MLB buys into creator content with Jomboy deal
• Top 5 Branded Videos of the Week: ACE Family fallout, MrBeast gold, and a free day at Disney
• YouTube tells moderators to ease up on political, social, and cultural content
• Have you heard? The Padres embrace egirls, $100K Beast Games tours, and a Disney fail
• 20 years of YouTube: In 2011, we got down on Friday with the ultimate hate-watch
• Two-thirds of U.S. consumers see YouTube as a “realistic destination” for movies and TV shows
• Sidemen management company Arcade gets creative with agency wing
• TikTok bans #SkinnyTok hashtag