Featured

• Roblox’s new ads promote brands and top creators on the homepage
• A $50 million+ fund will bring a bigger slice of the creator economy to Abu Dhabi

  Guggenheim Brothers Media and Ethmar International Holding are looking to invest at least $50 million in the creator economy.

  
• Fox sates its appetite for creator content with division headlined by Gordon Ramsay

  Gordon Ramsay, Rosanna Pansino, Jolly, Sorted Food, and Food Theorists are involved in Fox Creator Studios' first vertical.

  
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?

  Paramount showed the film 'Primate' to a group of TikTok creators at a secret screening that put a new twist on movie marketing.

  
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)
• With 210 brands active on Roblox, top games have become the hot new IP
• Adam Mosseri is warning Instagram users about AI. Will he help us tell real from fake?
• Have you heard? Instagram hits TV screens, audio ads rule the podcast biz, and Grok stirs up controversy
• Is Instagram’s TV app ready to compete with YouTube, or is it the next IGTV?
• When it comes to podcasts, are ads better heard than seen?
• Top 5 Branded Videos of the Week: MrBeast brings the Starbucks, Leo Gonzalez brings the tequila
• Streaming viewers have clear preferences: They want to watch older shows for free