Featured

• GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads
• Atmosfy to support its community of travel influencers with $500,000 creator fund

  Atmosfy is equipping its community of travel influencers with an injection of capital through a $500,000 creator fund.

  
• Peloton levels up its Entertainment Hub with YouTube TV addition

  Peloton has brought entertainment options to its exercise equipment by adding YouTube TV to a hub that also offers Disney+, Max, and NBA TV.

  
• Top 5 Branded Videos of the Week: Can you really make Purple Gold? Opera hopes you’ll want to find out.

  A popular creator tries to make some purple gold with some funding from Opera. And that's not even the video in the Top 5 with MrBeast!

  
• LeBron James’ interest in streaming has led to a bidding war between Twitch and Kick
• Gen Z trusts YouTube, according to recent survey. TikTok and Facebook? Not so much.
• Airrack will go for a Guinness World Record on New Year’s Eve, one slice at a time
• YouTube’s viewership among 2-to-11 year olds is up 4% — and Netflix’s share is declining
• Twitch’s “topless meta” is evolving with censor bars, bans, and criticism from streamers like xQc
• Yes Theory’s acclaimed documentary ‘Project Iceman’ is now available for free on YouTube
• ‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special
• Ten of YouTube’s top makers built each other high-tech gifts for a Secret Santa exchange