Featured

• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.
• Roster helps creators hire qualified specialists. It just announced its official launch.

  Roster, a platform that helps channels like MrBeast and Dude Perfect hire qualified candidates, has exited its beta period.

  
• CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)

  Justin Watkins, who reaches more than 11 million subscribers with gaming content on his ThinkNoodles YouTube channel, has signed with CAA.

  
• TikTok adds to search capabilities with a feature that lets users look up images in TikTok Shop

  TikTok is expanding its search options with a new feature that lets users look up images in the TikTok Shop database.

  
• Mobile game publisher Voodoo acquires social app BeReal for €500 million
• A YouTube prankster will represent Cyprus in the European Parliament
• Ben Potter, YouTube’s leading “Comicstorian,” has died
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.
• Millionaires: Meet TikTok’s “Costco guys”
• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer
• Twitch’s DJ Program brings tracks from top labels to a musical category