Featured

• CAA signs Lilypichu (Exclusive)
• According to court filings, MrBeast is planning to launch a beverage brand and mobile game in 2025

  Jimmy Donaldson is expanding the MrBeast brand with a beverage line and a mobile game, according to court filings for his VDC lawsuit.

  
• TikTok’s new app looks like an Instagram competitor, but it’s not available in the U.S. just yet

  Users in approximately 12 countries have access to Whee, a new Instagram-like app from TikTok parent company ByteDance.

  
• Top 5 Branded Videos of the Week: Airrack gets ripped to support prudent financial habits

  MrBeast and Airrack competed in a challenge to see who could put on more muscle. The real winner was personal banking firm SoFi.

  
• TikTok taps creators, brand reps for an AI advisory board called Symphony Collective
• The U.S. Surgeon General wants to put an official warning on social media apps
• Twitch CEO: Kick made a “complete mistake” by poaching top streamers
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team
• Jake Paul’s latest creator product is a skincare brand called W
• Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.
• VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders