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• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals
• Financial creators are the new money managers, and Yahoo! is buying in

  Financial creators like Tiffany Aliche and Ross Mac are teaming up with Yahoo! Finance to launch new original programs.

  
• TikTok, Meta, Snap team up to protect teens (and themselves)

  A new coalition called Thrive counts Meta, TikTok, and Snap as founding members. It aims to improve teen mental health online.

  
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast

  Creators like MrBeast, Marques Brownlee, Nadeshot, and Alexandra Botez factor into this week's rundown of creator economy headlines.

  
• Elon Musk wants X’s gaming program to be the new Kick
• Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours
• The shutdown of a Russia-backed media company raises new questions about political influencers
• International creators are crushing it on YouTube. Now they can use non-English handles.
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• Influencer marketing firms unite as gen.video acquires Bounty
• Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone
• MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos