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• At ZCON, Gen Z creators and entrepreneurs controlled the narrative
• TikTok is bringing back its LIVE Fest for a second go, with streamers from 50 countries participating

  TikTok is bringing back its Live Fest in 2024. The latest iteration of the global live streaming competition will segue into a 2025 event.

  
• Kai Cenat wants ‘Mafiathon 2’ to break the internet, so he hit up Kim Kardashian

  Kai Cenat invited Kim Kardashian to play a therapist in the trailer for his second "Mafiathon" subscription marathon, beginning November 1.

  
• Demand for creator economy jobs has more than doubled year-over-year. Who’s hiring?

  The board known as Creator Economy Jobs has tracked workforce trends in the influencer world with its Q3 2024 hiring report.

  
• Meta wants to build a search engine and integrate it into its AI bots
• Snapchat doubles paying subscribers year-over-year, beats Q3 expectations
• YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections
• Justin Flom conquered YouTube Shorts. Now he’s bringing “Flo-Magic” to Walmart.
• ByteDance’s founder is China’s richest person with a net worth of $49.3 billion
• Kick takes its name literally with UFC partnership
• Top 5 Branded Videos of the Week: Nuts, nopes, and practical engineering
• TikTok meets Bluesky on a new app called Loops