Events

• TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic
• Twitter Unveils Bevy Of Branded Content Deals With Billboard, Genius, Refinery29, Tastemade

  
• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA

  TikTok’s D’Amelio sisters (who have a combined follower count of 160+ million on the video app) are fronting a “larger than life competition series” where they’ll challenge fellow celebrities to feats of “bravery, athleticism, and ingenuity,” per the company.

  
• BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product

  BuzzFeed made a short-but-sweet return to the (virtual) NewFronts stage for the first time since 2016, where in lieu of a traditional content slate announcement, the publisher shared how it has diversified its business in recent years over the course of a breezy, 10-minute presentation.

  
• Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product
• YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
• YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
• Roku Unveils First Original Programming Slate Featuring Quibi, ‘This Old House’
• At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
• Longtime YouTuber Film Festival ‘Buffer’ Unveils London Expansion
• IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal