Events

• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA
• BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product

  BuzzFeed made a short-but-sweet return to the (virtual) NewFronts stage for the first time since 2016, where in lieu of a traditional content slate announcement, the publisher shared how it has diversified its business in recent years over the course of a breezy, 10-minute presentation.

  
• Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product

  At its virtual NewFront today, Conde Nast said it will bring back 75 series and introduce 50 new pilots across its portfolio of 17 video brands, including Vanity Fair (which is expanding into audio), GQ Sports (including its 2022 Super Bowl lineup), and Vogue (which is making a stated foray into the wellness space).

  
• YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day

  As YouTube did at the 2019 and 2020 NewFronts, it focused this year's star-studded presentation (aka Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and bidding hard for the ad dollars marketers would normally spend on traditional networks.

  
• YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
• Roku Unveils First Original Programming Slate Featuring Quibi, ‘This Old House’
• At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
• Longtime YouTuber Film Festival ‘Buffer’ Unveils London Expansion
• IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal
• VidCon Returning To Anaheim In October With ‘Featured Creators’ Molly Burke, DangMattSmith, Trevi Moran
• 2021 NewFronts Announce Full Lineup Of Presenting Companies, Including Amazon, YouTube, TikTok