DBG is joining YouTube, AOL, Hulu, Yahoo!, MSN, and Digitas for their Digital Content NewFronts in order to woo advertising dollars to online video.
NewFronts
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YouTube to Spend $200 Million to Market Original Channels
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DBG Signs Up for Digital Content Upfronts
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Dates Announced for Digital Content Upfronts
AOL, Hulu, Google/YouTube, Microsoft Advertising, and Yahoo! are joining forces with Digitas and IAB for a digital content upfront called the NewFronts.
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YouTube, Hulu, AOL, Yahoo, MSN Plan Digital Advertising Upfront
YouTube, Hulu, Yahoo, AOL, and MSN are all slated to hold their own digital content and online video upfront this year in New York City to woo advertisers.
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