Creator Economy

• “Creator TV” is a thing, and Spotter wants to sell it to big brands
• The creator economy is all grown up, but the fight for attention is fiercer than ever

  The Influencer Marketing Factory's Creator Economy Report showed shifting demographic trends on platforms like YouTube, TikTok, and Instagram.

  
• Syracuse University’s first-of-its-kind creator economy program takes shape

  Syracuse University is promoting new programs and academic initiatives as it builds its new Center for the Creator Economy.

  
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream

  As social auction and streaming platform Whatnot celebrates $8 billion in annual GMV, it is preparing for live shopping to go mainstream.

  
• Artie is the newest firm “democratizing access to capital” in the creator economy
• In Congress, Ro Khanna proposes a “Creator Bill of Rights”
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.