Bytedance

• Microdramas are blowing up, so TikTok launched a new app dedicated to them
• What’s next for 2026? TikTok says “curiosity detours” will captivate us.

  Organic discovery and unfettered curiosity will be major themes for 2026, according to TikTok Next. Will brands take advantage?

  
• Parents want to moderate their kids’ screen time. TikTok’s new calendar is helping.

  If you schedule screen time on a physical calendar, will you develop better habits? That's the idea TikTok is putting to the test.

  
• As TikTok prepares for U.S. deal, it says goodbye to its first Global Head of Creators

  TikTok creator exec Kim Farrell is leaving her position as the app undergoes multiple reorganizations ahead of its U.S. deal date.

  
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)
• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back
• The U.S. TikTok deal is official. Here’s what we know.
• TikTok narrows the measurement gap with DoubleVerify partnership
• All TikTok wants for Christmas is a Mariah Carey concert
• TikTok may be big in Asia, but its U.S. user base is a goldmine