Bytedance

• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

  TikTok's 2026 brand calendar is bigger than previous years' iterations. Here's what that has to do with the Pulse ad format.

  
• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.

  TikTok appears to have launched Branded Buzz back in September. It's a marketplace where brands post calls for content, and creators who respond might get their videos boosted and/or might get compensated with a "bonus" of up to $1,500.

  
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back

  The cards appear to specifically be for TikTok Shop, not a specific brand or the user's overall account balance, where they could spend it on things like livestream gifts. That puts them in the realm of cards to other ecommerce platforms like Amazon or eBay, and makes them an admittedly appealing gift for hard-to-please recipients, and a catch-all for digital-savvy kids who usually get Robux cards in their stockings.

  
• The U.S. TikTok deal is official. Here’s what we know.
• TikTok narrows the measurement gap with DoubleVerify partnership
• All TikTok wants for Christmas is a Mariah Carey concert
• TikTok may be big in Asia, but its U.S. user base is a goldmine
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• Attention, please: TikTok launches “bulletin board” feature
• TikTok is doing its own awards show
• On TikTok, some creators will be able to keep “up to 90%” of their Subscription earnings