Bytedance

• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• Attention, please: TikTok launches “bulletin board” feature

  TikTok's bulletin board feature is a one-to-many messaging hub that rivals Instagram's Broadcast Channels and YouTube's Notes.

  
• TikTok is doing its own awards show

  As you probably know, the creator industry has a small number of awards shows already, including our own long-running Streamy Awards, so we're curious to see how this show sets itself apart--and how it's received by TikTok's young audience base. (It is nice to see a platform pioneer its own show instead of begging the Emmys year after year to let it in, unlike a certain other video destination.)

  
• On TikTok, some creators will be able to keep “up to 90%” of their Subscription earnings

  TikTok made multiple announcements at its U.S. Creator Summit, including a new policy for Subscription revenue and AI-powered editing tools.

  
• Will a $14 billion TikTok sale affect how 20% of Americans get their news?
• If the U.S. is getting a new TikTok app, which version will the world use?
• The TikTok ban got delayed again, but Trump says the deal to create new, U.S.-owned app is done
• TikTok says its search engine usage rivals Google among Gen Z
• Chinese market powers TikTok parent company to $330 billion valuation
• The White House is bringing MAGA memes to TikTok
• TikTok’s college-centric update is a nod to OG Facebook
• TikTok’s new biz? Selling hotel rooms–and paying creators who help fill them