It may seem like being an influencer is all glitz and glam, but that's only for the upper echelon of YouTube stars. Even creators with BIG numbers are having a tough go of making the cash they once did.
Branded Entertainment
- Insights: Building A More Perfect Beast—App Lessons From Vero’s Rise And Fall
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Insights: Stuck Between YouTube And A Hard Place, Being An Influencer Is Tougher Than Ever
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Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube
Best Fiends hit $100 million in lifetime revenue back in December 2017, just three years after its initial launch. Influencer marketing helped it get there.
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Behind The Brand Deal: Edelman’s Sybil Grieb
When it comes to Influencer Marketing, it's all about honest metrics and maximizing that ROI.
- No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
- Behind The Brand Deal: Alyssa Manning Of Two Pillar Management
- Behind The Brand Deal: Dulce Candy
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- Behind The Brand Deal: JeromeASF
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- Chipotle Tries A Branded Video On-Demand Series For Kids With ‘Rad Lands’ On iTunes
- Axe Partners With Well-Coiffed Instagram Stars To Promote Hair Products
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