A few months ago, my partners and I had a wild hypothesis. It was this: the success of a digital project is primarily dependent on the quality of the story.
Yuri Baranovsky
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You Don’t Need Influencers. Good Stories Sell, Stupid: A Case Study
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Going Sort Of Viral: A Case Study
Fake Super Bowl ads done in the right way provide a good case study in the world of sort of going viral.
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Story Sells, Stupid: How To Advertise In The Digital Age
Impressions are bought. Views are earned. And here's how they're earned well.
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