Yuri Baranovsky

• Creating A Successful Digital Network That Doesn’t Fall, Like A Fireball, Back Down To Earth
• You Don’t Need Influencers. Good Stories Sell, Stupid: A Case Study

  A few months ago, my partners and I had a wild hypothesis. It was this: the success of a digital project is primarily dependent on the quality of the story.

  
• Going Sort Of Viral: A Case Study

  Fake Super Bowl ads done in the right way provide a good case study in the world of sort of going viral.

  
• Story Sells, Stupid: How To Advertise In The Digital Age

  Impressions are bought. Views are earned. And here's how they're earned well.