Tubefilter Staff

• Lenovo’s new matchmaker network uses AI to pair creators for collaborations
• RHEI adds content production and rights management agents to its AI platform Made

  “We’re entering an era where creativity isn’t limited by talent, but it’s limited by time,” Shahrzad Rafati, founder/CEO of RHEI, said in a statement. “What holds creators back isn’t vision; it’s the work that piles up after the camera turns off, and the loss of control once content travels across the internet. With Made Plus and Pro, Remi helps turn raw footage into format-ready stories, and Lila helps creators protect what they’ve made while maximizing revenue. This is how we restore the balance between scale and soul.”

  
• MIPCOM recognizes digital creators as the engine driving a “generational shift.” That’s why it’s bringing them to Cannes.

  “Cannes is recognized as the world’s red-carpet capital outside of the US where film has the Festival, advertising has Lions, and television has MIPCOM,” she adds. “Digital creators have earned their Cannes moment on the world stage, and MIPCOM CANNES is supporting their business growth alongside the biggest international TV studios and streaming media companies.”

  
• Meet Sofiyat Ibrahim, the girl who smiles

  It's not right to say Sofiyat Ibrahim was an odd girl, because she still is an odd girl--and proud of it. Hard not to be proud when embracing herself as "The Odditty" has brought her an audience of nearly 2 million followers across platforms like TikTok and Instagram.

  
• What can content localization do for creators? Here’s a look at the numbers
• Viral Nation and Fremantle’s new deal puts creators in charge of original premium series, starting with ‘Model Creator’ and ‘Cr1me C0de’
• Creators with international audiences should localize their content. Linguana is using AI-cloned voices to do it.
• Tubefilter’s official guide to BRIDGE Summit 2025
• BRIDGE Summit is bringing together the creator economy, media, tech, marketing, and more. Here’s what you need to know about its programming tracks.
• OpusClip is asking: Will AI replace creators?
• RHEI’s creator productivity AI agents go global
• Your sneak peek at BRIDGE Summit’s 400 speakers: Gary Vaynerchuk, Alexis Ohanian, Idris Elba, Michelle Khare