Tubefilter Staff

• “This year, we’re really putting a focus on the fact that a creator isn’t just a creator anymore”: How Tribeca X’s 2026 programming celebrates the age of digital content
• Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

  This data comes from Billion Dollar Boy's new report, Creator Instinct: Unlocking the Social Code, which contains the social agency's expert insights from producing over 5,000 pieces of creator-led content across the U.S. and U.K.

  
• Your official guide to Tribeca Festival’s 2026 lineup: 118 feature films, a spotlight on podcasts, iconic retrospectives, and expert discussions with the best of the best

  The Tribeca Festival returns this year for its 25th anniversary, and from June 3-14, film fans, industry attendees, and more will fill venues across New York in celebration of storytelling across film, TV, music, podcasts, digital content, and beyond.

  
• Fitness instructors are the “rockstars” of their industry. That’s why Les Mills spent 3 years making a YouTube docuseries to put them in the spotlight.

  Anyone who argues going to the gym isn't a real sport will have a lot to hear from Phillip Mills, the founder and Managing Director of international fitness company Les Mills. Named after Phillip's Olympian father, Les Mills offers a vast variety of in-person and online fitness classes hosted--and this is crucial--by over 100,000 expert instructors from all around the world.

  
• LIONS Creators 2026: Q&A with VP & Chief Growth Officer Ed Davidson
• Tiffany La’Ryn turned her six sons into her costars–and her YouTube channel into a source of generational security
• Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets
• Dhar Mann, Brittany Broski, Issa Rae, and more: Miami marketing conference POSSIBLE is putting the spotlight on our industry with its new Creator Economy Academy
• Kara Ward flipped her way out of debt thanks to DIY YouTube
• Reign Maker Group brings in Noah Cohen’s North House Talent to join its “constellation” of creator companies
• The Open Masters Games Abu Dhabi brought athletes in their 30s, 70s, and even 90s to a world stage
• MIP LONDON’s spotlight on the creator economy: Executives from YouTube, Snap, Spotify, and Sidemen Productions